The success of a digital product or service does not simply lie on the features and functionality that the product or service offers. Today’s customers, whether internal or external to your organization, are also accustomed to a more convenient way of reaching the product itself. This entire experience of entering your website or app and performing the task (such as buying a product, creating and uploading content or finding the information a person is looking for) encompasses the user design and experience.
With statistics quoting that over 60% of users will quickly move onto another site if they don’t find what they are looking for right away, user design and experience can make or break your product. The right user design increases engagement, and effectively sales, by your customers. When used internally, usability engineering allows employees to perform tasks quicker, thus increasing productivity.
Allerin has a data-driven usability engineering methodology that concentrates on experiences outside the bubble – this means moving out of the designer’s perspective and into the intricacies of the audience’s behavioural pattern – allowing your organization to deliver focused content and design experience to its customers.
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